Portfolio
From marketing emails to web pages to product descriptions and adverts, I've written it all. See how I can help your business bloom.
About Page
The about page for Now Candle was predominantly targeted at vegans and eco-conscious candle-lovers. It was important to highlight the benefits of the natural, eco-friendly products used to create the hand-made candles. As Now Candle is only an online store it was essential to portray the sensational scents through the copy so customers can envision smelling each carefully curated scent to find the perfect match.
Social Media Advert
This social media advert was created for a vegan and cruelty free skincare brand. It was important that these benefits were mentioned in the advert to attract and target their desired audience. The headline uses alliteration which makes it catchy and grabs the reader's attention. In the click of a finger implies the results of what this ad promises are within easy reach - the customer has to do very little work to achieve glowing skin. The limited offer creates a sense of urgency to call the buyer into action without hesitation. This is easily achieved with a ‘buy now’ link to the product website.
Landing Page
Lele's bakery was an already established bakery with the intention of updating their website. The about page required a jolly message to appeal to everyone, although the bakery is plant based, they wanted to welcome people of all diet preferences. The owner of Lele's is a truly warm and welcoming lady it was crucial to portray her friendly nature on their website.
Website Copy
This web copy was designed to appeal to all customers, whether they were hosting a get together or baking with their family, it should appeal to them to purchase the bake at home products sold by the bakery. The client asked for a short, clear, punchy message with a straight forward call to action for the audience.
Marketing e-mail
A new vegan café required assistance with a marketing email to other cafés and independent stores in order to gain stockists for her organic powder range. The email was designed to appeal to like minded gut-health enthusiasts, by listing the benefits within the email, the recipient could see how the powders would appeal to their customers. Additionally, the order methods were listed and simple to use. The message was kept friendly and cheery as requested by the owner.
Product Description
This was one of many product descriptions for a French company I worked with who needed assistance with their English and creating copy that converts. Each product was designed to address several pain points that the company owners had felt themselves as first time parents and address the benefits each product could have on easing parental anxiety and life in general.
Blog
This was one of a series of blogs written for the same company as the product description above. Each blog took meticulous research to ensure the information provided was correct and written in such a way that it linked to and promoted products on the couples website in order to refer browsers back to their website and convert them into customers.
Social Media Copy
This social media post was intended to inform my client's customers that cake tastings are available before fully committing to purchasing the centre piece for their special occasion. It was designed to empower the customer and allow them to feel in total control of the tasting process yet supported intimately by the baker herself. It was important to let the potential customers know they can choose their own flavours and have the baker weigh in their professional reassurance if needed.
Product Description
The product description brief was to target women working in the city. Women who attend networking events and drinks after work with their friends. The description clearly shows the diversity these lashes have and how they match any outfit for any occasion. The features of this pair of lashes are clearly stated along with helpful hints and tips for keeping the lashes fresh and reusable.